These five questions are the foundation of everything I build for you: market research, positioning, competitor analysis, ICP, messaging, and your first 150 target accounts. The more specific and honest your answers, the sharper the output. Vague answers produce generic strategy. Specific answers produce something you can actually use.
Your details
We'll use this to research your full service offering before building your strategy.
Optional. We'll only use this to confirm your call booking.
What are you selling, and what problem does it actually solve? *
Would your customers describe it the same way? Be specific: avoid buzzwords.
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Who are your best customers or best use cases? *
What makes them a good fit? Think about industry, company size, role, situation. What do your best customers have in common?
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Give me 2–3 customer stories. *
For each one: what was the problem before you, why did they choose you, and what changed after? Real outcomes beat vague claims every time.
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Who do you usually win business against? *
Why do customers pick you, honestly? Name your real competitors: internal hiring, offshore, big agencies, doing nothing.
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Who do you usually lose business to, or why do prospects decide not to move forward? *
Be honest. Price, timing, trust, features, lack of urgency, internal politics: all of it is useful.
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Who are your known competitors? (optional)
List competitors, alternatives, or companies you have lost deals to. One per line. Include direct competitors, offshore alternatives, DIY options, and internal hiring if relevant.
Any useful URLs? (optional)
Case study pages, customer testimonial pages, press coverage, product pages, or anything else that helps me understand your proof points. One per line.
Supporting materials (optional but valuable)
These are not required but make a significant difference to output quality. Upload anything that helps me understand your business, your customers, and what you have already tried.
Discovery call recording or transcript
A real sales call shows what buyers ask and what language they use
Sales deck or pitch presentation
Shows how you currently explain the product and where the pitch may need tightening
Old outreach playbooks or email sequences
Shows what has been tried and what to reuse or avoid
Customer case studies or testimonials
Real outcomes in customer language are the best proof points
Competitor comparison or battlecard
Anything that documents how you position against alternatives
Once you submit, I'll receive your answers and run your business through the full GTM intelligence pipeline. I'll be in touch within 24 hours.
Your answers are stored securely and used only to build your GTM strategy.
richardson.revenue · dylan@richardsonrevenue.com